How to Grow Your Legal Practice in 2021

Dear Legal Professional,

Do you have a plan for how to make the new year more focused and profitable?

Most law practices don’t. Sure, partners often resolve to book more client meetings, send out more LinkedIn requests, host more webinars, but there’s no real strategy there.

They think it’s about just doing more “stuff”. This isn’t the case.

After working with dozens of businesses to 2x, 5x, and 10x their revenues, I’ve learned one thing. The single most important thing you need to grow is to have a clear strategy. You cannot “wing” it.

FACT: You need a distinct edge that makes you stand out, become immediately valuable to your clients, and focus on their end goals.

97/100 law practices DO NOT know how to talk about their edge. That is why they keep just muddling around.

After all, if you removed your logo from your marketing materials, would your clients even be able to tell you apart from other firms?

What is your distinct value?

Your customers have more choices than ever before. They are more educated, and have higher standards. Are you up to serving them in a new way?

The 2020 coronavirus pandemic has made them more careful with where and how they want to spend their money, time, and energy.

Communicating your distinct edge is the most important thing you can do to grow in 2021.

This edge could mean:

  • telling a different story
  • having a different set of promotions
  • being the leader in educating your customers so they trust you enough to buy from you
  • using technology to target, reach, and bring in customers through the door
  • and a whole lot more…

That’s what I’d like to help you create—risk free

There are many “experts” out there. Agencies that charge an arm and a leg to work with you.

Sadly, they even take a cut out of every single dollar you spend on advertising!

Talk about broken incentives!!

During your monthly or quarterly check-ins, they give you fancy reports on how many impressions you got, how many clicks you got, how many people drove by your billboard.

A designer might impress you with a slick looking website and brochures.

But the ONLY question that matters is: Did it bring in more and more clients?

(If you didn’t know that ad agencies that run your campaigns take a cut from your spend, now is the time to look it up).

Perhaps you even have an in-house marketing team that prepares brochures and webpages for your firm. But when was the last time you asked yourself what sorts of results are they contributing to your law practice?

I’d like to help you do this. But first, who am I?

A Tech Insider Gone Rogue

I live in California and I started off working in technology and saw firsthand the kinds of levers big companies would use to stand out and push their competitors to the side.

Doesn’t matter how crowded the market was.

Like a repeatable formula, each company would use the same playbook and come out with the same outcomes.

The result? Big or small, software based or service based, these companies could grow at the speed of a rocket ship. 🚀

At the same time, I saw friends and family in small businesses, service businesses flounder and fail.

They were using an old playbook to grow. And I had to step in and change this!

I started doing this. First with just a few friends, and then I started taking on clients.

After worked with close to two dozen companies, I have this system down to a science. It works, repeatedly.

It works just as well for a Top 5 Corporate Law firm (one of my clients), or a small home photography business down the street.

These ideas work despite your limited resources of time, money, and energy.

Consider what some of my former clients have said:

Lelian Girard - CEO, TUIO Payments

“If you’re a business owner that wants real leverage to grow, you absolutely need a great marketing person. I believe Dhawal is that person. His ideas work practically for startups, as well as small and medium sized companies. I highly recommend working with him to grow your business.”

Lelian Girard, CEO, TUIO Payments

“He is one of the most diligent, patient and honest men I have met. It is my sincere pleasure to recommend him to anybody out there looking for RESULTS.”

Aditya Gullia, Serial Entrepreneur and CEO of Grace & Stella.

“I rank Dhawal as one of the best advisors I have ever had. He has an art for finding and acquiring new pockets of customers in a way that produces tangible results.”

Sharon King, CEO, Starfield.

Dhawal’s expertise and understanding of what it takes to succeed as an early-stage startup company was invaluable to our second product release. As a strategic thinker and hard-working marketing expert, he’s able to move seamlessly between strategic thinking and tactical execution.

Braven Greenlsh, Founder, Three Good

These are just a small selection of stories.

What’s more, I know what it takes to think strategically and act tactically for you. This experience is backed by a pedigree that helps me truly sit on your side of the table. This includes…

  • An MBA from a Top 10 Global Business School – York University.
  • Winning the Global Drucker Challenge: one of the most prestigious awards in the world of management thinking.
  • Winning the Wings of Excellence Award at the St. Gallen Symposium in Switzerland.
  • Author of “The Simple Book of Sales & Marketing” which you can read for free here.

So if you’re ready to work with someone who can help you grow your practice in 2021, I’d like to present you a way to get started.

How to Get Started

Each law firm faces unique challenges.

These include:

  • training your associates to be more effective at selling
  • maintaining & growing your book of business
  • expanding your reach to different divisions within a client’s organization
  • cold outreach to larger accounts for new business
  • cross-selling with other partners & associates
  • getting greater referral business
  • getting a better ROI from your marketing department (if you do this at all)

While also maintaining your existing brand, without diluting your company’s image, while maintaining your professional & consultative position to your clients.

I want to help you develop a plan of action to make all this happen–for free. There’s no charge for this and it takes only a 45-60 minute conversation to get started.

I’ll do the hard work of thinking through your law practice and telling you exactly what you need to do. This might involve:

  • building smart lists of clients to attract new accounts eager to work from you…
  • creating automated follow up sequences when you
  • building an account strategy for a high value prospective client…
  • and more…

My goal is to get you excited about the opportunities ahead and get crystal clear clarity on how to get there.

At the end of the call, you will have a great plan of action you can act on immediately.

At this point, one of two things will happen:

  1. You will love the plan and decide to put in place it yourself. In which case, I will wish you well and hope that you will stay in touch with me as you execute it.
  2. You will love the plan and become my client so I can work with you directly to execute and benefit from it.

It really is that simple and there is no catch. There is little downside and a massive upside.

Why do I do this?

Two reasons:

One, it is enormously fun to work with legal professionals and help them grow their practices. It gives me a rush to unlock levers of growth for you.

Second, this is how I get clients. Assuming you’re happy with the ideas we discuss, you’ll probably want to continue working together so I can execute them for you.

At that point, you will pay my “fee”…but if you think about it, it doesn’t really “cost” you anything.

Why?

Because I expect to make you a lot more than what you’re investing in me.

My promise to you: If you don’t want to become a client, don’t worry about it. You won’t get any sales pitch or pressure from me. That’s not how I sell. I sell based on the strength of my ideas to deliver results for you and my track record. Because my name is on the line anytime I take on a client, I do not serve clients where I cannot truly deliver immense value.

I’ve worked with dozens of clients across 10+ industries. They range in size from $100,000 to $9,000,000 in revenues. You can read my endorsement letters and testimonials here.

In other words, you are getting someone who can do strategy and execution as well. I can think across industries to bring you unorthodox ideas to help you stand out from your competitors. You get the pedigree, a track record of success, and the professionalism to work as a trusted advisor with you to navigate growth.

How to get started

It’s very simple.

  1. Pick a time in my calendar here.
  2. Fill out the form.
  3. Show up on the call.

We will begin to figure out exactly what you want…and how to get there.

I’ll thoroughly review your goals, your current situation, and deliver a plan of attack!

If at the end of the call, you want to work with me, great, let’s talk more about it. And if not, then there are no hard feelings at all.

You have a risk free way to work to see me in action this way and we can vet each other.

WARNING: This Offer is Time-Sensitive

I only work with a limited number of clients at a time. My work can be fairly intense and I do not stretch myself thin. I do not outsource my work either. And 2021 is already starting to fill up with requests coming in.

So don’t delay to setup a time to speak now.

Go here and fill out the form to get started.

Best wishes,

P.S. Still on the fence? Set up a time to speak with me anyways to see if there’s a good fit. You can do so here.