2014 Focuses/2013 Review

This year, I have been fortunate enough to have a much more heightened awareness and clarity. I can’t tell you how good it feels to have that after floundering around.

I have become fascinating listening to the I Love Marketing podcasts with Joe Polish and Dean Jackson. I used to love the subject of marketing back in high school and university. Through some negative experiences with certain teachers, and working in roles that were very rigid (and not lending itself to an experimental approach to acquiring, and developing relationships with customers), I was really put off by marketing. And when I transitioned to a new role after my NC13 experience (past post about this here) in the summer of 2013, I got good at it, but I felt a certain disconnect.

The selling process felt less than honest. The process was less about education and more about salesmanship. It’s strange to say this, but I’ve felt a greater sense of belonging and purpose about what I want to get extremely good at from one podcast than I did from many years at university, where I tried hard to chase prestige and status with the work I was doing. I feel home with the work I want to do now. I don’t feel two faced, I don’t feel like I’m struggling against an unbearable force of chasing success. I feel at play when I learn and study and try to implement the ideas of marketing that these guys teach. And so, for that, I want to thank them (I’m written a thank you note to them).

I’m using this idea on The Travelling Monk. This will be the one big focus area for this year. I truly believe that in this busy age, children and parents don’t get a chance to come together enough and share meaningful experiences that brings them closer to one another. That’s the gap that The Travelling Monk closes. We sent a prospecting email out the day before American Thanksgiving, and we were overwhelmed with the response. There is clearly a deep need for this out there, and I look forward to working with Shubh to help families, as well as using ethical marketing to share what we have to more people.

We’re redesigning the site and we have a much higher quality product in the pipeline. My goal is to reach 200 customers for our premium box priced at $100/month by end of March 2014. I think we can make it happen.

At the same time, I want to work with cool entrepreneurs and help them with the projects they’re working on. I’m reaching out to them and offering to do free work for them. I’d love to work with the entrepreneurs at Moon Express: a company that’s working to help take things out of the Earth’s orbit for things like mining and other space exploration. As a child, I wanted to be an astronaut. I might not make it out of the earth, but I can certainly help play a role in that.

I’m sure my career goals will change. But I think I have finally found the right talent that I want to develop: properly creating and maintaining relationships with customers through ethical marketing/selling/CRM speaks to me. I’m working on another idea as well for a business, but that will come later.

On a health level, I am going to continue with my transition to a fully raw vegan diet following the 80/10/10 principles (80% carbohydrates, 10% fat, 10% protein) as advocated by Dr. Doug Graham. I’m not perfect at it, and I still manage to eat one cooked meal/day, but cooked foods are having less and less of appeal for me. At the same time, I am debating to start the Insanity workout again, or stick with Matt Furey’s Combat Conditioning. I love doing just the 3 exercises that Matt Furey talks about, and I feel great about it, but I miss the intense sweating from Insanity. But one thing is for sure: in the past, I have struggled and forced to get myself to exercise. This years seems to be pretty effortless so far. Definitely a big gain from last year.

So that’s it: two big focuses for this year: growing my business(es) and working with interesting people doing interesting work, and improving my health.

What are your focuses going to be?