It’s not about how long you’ve been a practicing attorney. It’s not about how big or small your law firm is. It’s not about how impressive your network is. You can get outsized clients if you know how to construct the buying experience. The research backs me up: “The Corporate Executive Board (CEB) found that […]
“What’s your plan to provide value to your prospective clients?” I asked the lawyers. “We will publish thought leadership and post it on LinkedIn and our site,” they replied back. “Does anyone read it? Have you gotten any business from it?” I asked back. “Uhh…we aren’t really sure.” Without optimizing any content, without any measurement, […]
“I don’t know why a client would choose me vs any other lawyer or law firms out there.” This is a common thing I hear when working with lawyers. Despite all the posturing, most lawyers I’ve spoken with are deeply unsure about their place in front of the client. To combat this, most of them […]
The bedside clock flashed 5:12 am. My phone was ringing and I instinctively answered it. “I need to talk. Nothing is working out. Can we talk?” Half in a daze, I was trying to figure out what was happening. It was a friend whom I hadn’t spoken to in 6 months. “My entire business is […]
Perfectionism is the greatest trap we fall in. Our entire society, our businesses, our culture runs on this idea. We’re all lesser for it. This past week, I had a meeting scheduled with a successful entrepreneur in Atlanta. Before the call, I started hoping he wouldn’t attend the call. I was unsure of what value […]
I finished reading this excellent book: The Outward Mindset by The Arbinger Institute. Rarely does a leadership book resound so deeply with me. I found myself highlighting large chunks of the book, and I wanted to share some of the choicest passages from the book with you. The basic premise of the book tells us […]
We fail to grow during this time of isolation because of a few unconscious lessons we learned during our time in school. The antidote is to choose ourselves.