Client Buying Experiences

It’s not about how long you’ve been a practicing attorney.

It’s not about how big or small your law firm is.

It’s not about how impressive your network is.

You can get outsized clients if you know how to construct the buying experience.

The research backs me up:

“The Corporate Executive Board (CEB) found that 53% of customer loyalty is attributed to the customer’s buying experience, according to a survey of over 5,000 people at members’ customer organizations. Compare this to company and brand impact (19%)…and value-to-price ratio (9%).”

Have you ever constructed a Client Buying Experience (CBE)?

I’ve identified 9 different variables you can use to construct your own CBE in 5 minutes or less.

I’ve created a short email course to get into this topic.

5 Ideas. Shared over 5 Days. Actionable in 5 Minutes.

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