It’s not about how long you’ve been a practicing attorney. It’s not about how big or small your law firm is. It’s not about how impressive your network is. You can get outsized clients if you know how to construct the buying experience. The research backs me up: “The Corporate Executive Board (CEB) found that […]
“What’s your plan to provide value to your prospective clients?” I asked the lawyers. “We will publish thought leadership and post it on LinkedIn and our site,” they replied back. “Does anyone read it? Have you gotten any business from it?” I asked back. “Uhh…we aren’t really sure.” Without optimizing any content, without any measurement, […]
“I don’t know why a client would choose me vs any other lawyer or law firms out there.” This is a common thing I hear when working with lawyers. Despite all the posturing, most lawyers I’ve spoken with are deeply unsure about their place in front of the client. To combat this, most of them […]
The bedside clock flashed 5:12 am. My phone was ringing and I instinctively answered it. “I need to talk. Nothing is working out. Can we talk?” Half in a daze, I was trying to figure out what was happening. It was a friend whom I hadn’t spoken to in 6 months. “My entire business is […]
Perfectionism is the greatest trap we fall in. Our entire society, our businesses, our culture runs on this idea. We’re all lesser for it. This past week, I had a meeting scheduled with a successful entrepreneur in Atlanta. Before the call, I started hoping he wouldn’t attend the call. I was unsure of what value […]
In these times of great anxiety, we need something to ground ourselves, give us hope in our ability to get through this. Our relationships are the greatest source of resilience and strength. The man came to see the woman, a long lost lover. He came from the town into the big city, without much money. […]
It was a cold November evening in London. The sun had started to set by 4 PM. Our days would start at 8 AM when the sun was barely visible. By the time the day would end, it would be dark again. But on this particular day, after a hasty dinner, a group of fresh […]